2011 Parador is now also setting standards in the outdoor sector with extraordinary screening and decking. Edition 1 laminate flooring has been awarded two design prizes: the German Design Council has given the Interior Innovation Award to “Wave” by Zaha Hadid, whilst the AIT Award has gone to “Cèdre” by Jean Nouvel. The claim “living performance” will accompany the Parador brand from now on.

 

2009 The new positioning "luxury flooring concepts" is confirmed in the product range in the Edition design collection and the product Laminate Identity. The innovative digital print technology, Artprint, sets standards in the brilliance of laminate decors.

 

2007 The new Classic generation of laminate and engineered wood sets new standards with its many new technical features. The revolutionary ProAir system is used exclusively and for the first time with Parador laminate and engineered wood. As part of the continued drive towards internationalisation, the brand development is given a huge push in Great Britain and the Netherlands. The export share is 45%.

 

2005 The introduction of the Trendtime design collection reinforces Parador's leading role as the most innovative company in the industry. The export share is 34 %.

 

2004 Parador once again wins a place in the top 100 of the most innovative medium-sized companies in Germany. The first solid wood flooring in the world with click connection is introduced to the Parador product range.
The convergence strategy increases brand recognition to 35% in Germany.

 

2003 Parador goes into a joint venture with Bornheimer Holzwerken and rounds off its flooring range with the market introduction of the solid wood flooring product group. Parador introduces ClickBoard - the jointless design panel for wall and ceiling - to the market as its next innovation and a world first. The Parador Marketing Center is converted and opened as the Parador Trend Center. Brand recognition in Germany rises to 27 %.

 

2002 Parador celebrates its 25th anniversary together with its customers. In the same year, the Parador end customer brand is repositioned. The new campaign, "Ein Traum von Raum [A dream of room]" is advertised with ads on German television for the first time in the company's history. Parador receives a place in the top 100 most innovative medium-sized companies in Germany.

 

2004 Parador enters a joint venture with Gebrüder Meyer Parkettindustrie GmbH in Güssing. Parador is the first company in the branch to produce an interactive website. Brand recognition in Germany is at 18%.

 

2000 New sales channel: Parador expands its sales locations and is now available in do-it-yourself shops. The new flooring range is the first in the world to have an engineered wood floor with automatic click system added.

 

1998 Parador becomes a consumer brand with the "Meine Welt [My World]" campaign.

 

1995 Parador expands its repertoire with the first flooring product. The first Parador laminate floor is sold.

 

1990 Unique in the industry: Introduction of the first computer-aided planner for the trade and end customers. Birth of the planning program ParaCom.

 

1988 Parador builds a marketing centre at its Coesfeld site as a fixed institution for trade and end customers. Parador hereby commits itself to a consistent brand policy.

 

1984 The first agency-supported end consumer campaign goes "on air".

 

1983 Parador launches a kit furniture system on the market with its EBS furniture range. EBS immediately creates huge interest.

 

1980 Parador provides its dealers with planning support for setting out the POS for the first time.

 

1977 The foundation of the Parador company in Coesfeld. First innovation: Parador produces the panel with the rounded edge.